Role of Social Media to promote and popularize IPM.

SOCIAL MEDIA IS A WAY OF INTERACTION AND COMMUNICATION WITH AN INDIVIDUAL OR IN MASS THROUGH COMPUTER BASED TECHNOLOGY THAT FACILITATE THE SHARING OF INFORMATIONS,IDEAS AND OTHER TYPES OF EXPRESSIONS THROUGH NETWORKING IN FORMS OF TEXT,IMAGES,VEDIOES ,DIRECT CHAT,BOOK MAKING AND ON LINE GAMES ETC.Social media platforms have now emerged as a vital tool to exchange,dessiminate  ,and share the informations among public,and other govt and non govt organizations. Social media platforms such as Face book,Whatsap, Twitter,snapshots, Instagram and linked in are now being used widely to exchange the informations and also to popularize the progress of different schemes and programmes of various departments and organizations  among public. Social media is  also playing an important role to popularize Integrated pest management(IPM) programme of Govt of India and various state govts .It help to Exchange the informations, creating various  types of awareness  among different IPM stakeholders including farmers,in action ,demonstrations of the different IPM activities and also live activity of different pests and their biocontrol agents found indifferent agoecosystrms,and  to issue different types of advisories. Different whatsap groups have been made  to share different types of infrastructures and informations among themselves and also among other sections of the society. Several farmers have also become the members or friends on face book  which has facilitated to know the pest and disease status, weather conditions and status of beneficials found in different agroecosystems which ultimately helps to do Agroecosystem Analysis to promote accurate decision  making.